Volkswagen Puts On The BLUETEC Mantle

It is a brand name for a family of diesel engines developed by DaimlerChrysler, but BLUETEC [or bluetec] is now also being used by Volkswagen, AG as it, too, begins to market its all new diesel offerings. Why is this important? Because DaimlerChrysler realizes that the world
can benefit much more if automakers market common technology instead of going it alone. Will you be one of those motorists to purchase a bluetec powered Volkswagen?

On the eve of the 2006 Los Angeles Auto Show, an announcement was made that Mercedes, Audi, Volkswagen, and Jeep would be jointly using
the BLUETEC designation to describe their new diesel engines. Mercedes and Jeep are DaimlerChrysler {DCX} companies while Audi and VW belong to the Volkswagen Group.

The announcement was significant because it meant that a term that was reserved for DCX companies would also be picked up by Volkswagen and used to describe their engines even hough separate, but similar technology went into their respective development. The similarity of all
bluetec engines is as follows:

Bluetec engines are highly fuel efficient, clean, and they meet all current US emissions requirements which happen to be some of the toughest in the world.

Bluetec engines incorporate various nitrogen oxide reduction systems to reduce pollution.

Bluetec engines have improved torque and reduce fuel consumption by 20 to 40 percent over comparable gas powered models.

For Volkswagen, BLUETEC will appear across their model line at least in Europe where diesels make up nearly fifty percent of the market. In the US, where diesel demand has been lagging, the new BLUETEC diesels are expected to have a hand in raising diesel sales to an expected
15% of all new car sales by 2015.

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